HATSUNE KOUBOU｜ELECTRONIC DIVA

Brand

Traditional Crafts Reborn by the Digital Revolutio

HATSUNE KOUBOU

• 2023
• ELECTRONIC DIVA
• HATSUNE KOUBOU PROJECT

History

The Birth of the Virtual Idol Hatsune Miku

Hatsune Miku, who made her groundbreaking debut in 2007, is a 16-year-old girl with long blue-green hair tied in twin-tails.

She is a singer who exists in a virtual space and sings songs created by computer software.

The software is a singing synthesizer developed by Crypton Future Media using Yamaha's VOCALOID singing voice synthesis technology.

This innovative technology has allowed anyone to become a composer using PC software, revolutionizing the conventional image of synthesizers as difficult to operate with multiple rows of keys and buttons.

The greatest appeal of Hatsune Miku is that anyone, professional or amateur, can use her to produce content.

Immediately after release, many musicians made songs, illustrators drew their own versions of her, and video creators added music videos to the songs.

This Hatsune Miku culture was born through producers having fun and creating freely, and Miku has now grown into a mega-popular idol not only in the Japanese music scene, but all over the world.

Characteristic

Hatsune Koubou Was Launched to Promote the Inheritance of Japanese Culture

Hatsune Koubou is a project designed with Hatsune Miku as its official ambassador, based on the concept of passing on the spirit of traditional Japanese craftsmanship to the future.

Japan is known for its spirit and history of “monozukuri” (craftsmanship), which has been handed down for more than 2,000 years.

The crafts produced from this culture are designed to harmonize with Japan's seasons and nature.

They are delicate, beautiful, and made with world-class techniques prioritizing user-friendliness and repairability, so they can be used for a long time while gradually evolving.

We also feel that Hatsune Miku, born by contemporary creators sharing their talents, is an extension of this spirit of craftsmanship.

By combining traditional Japanese culture, which is becoming increasingly difficult to pass on due to changing lifestyles, with Hatsune Miku, we hope to create crafts that appeal to the next generation.

For Customers

Merging Different Cultures Through Hatsune Miku and Traditional Japanese Craftsmanship

We have combined the world of traditional Japanese craftsmanship, handed down since ancient times, with Hatsune Miku, who has helped popularize new technology, to strengthen the inheritability of Japanese culture.

As a first step, we will be selling kimono, obi, and other Japanese garments made by genuine craftspeople and adorned with traditional patterns arranged into modern monograms to appeal to young people and those around the world.

These kimono and accessories with vivid, poppy colors and patterns will excite the senses! You’ll no doubt stand out if you wear them to a Japanese fireworks show or other event.

Become part of the world of Hatsune Miku with these cute and authentic traditional crafts!