Brand
Make more capable castings, more capable
NOUSAKU
- 1916
- Takaoka Bronze Casting
- Katsuji Nousaku
History
Takaoka, Japan's number one casting town
Takaoka Copperware is said to have originated from the fact that Toshinaga Maeda, the second feudal lord of the Kaga domain, invited seven casting craftmen (imoji) to set up a foundry in Kanayamachi in 1611 in order to promote the industry.
Initially, daily necessities were made such as pots, kettles and farm tools, but now various products are made according to the needs of the times.
It has become known all over Japan as a town.
Nousaku was founded in 1916 and has expanded its business by manufacturing Buddhist utensils, tea utensils, vases, etc.
However, after that, lifestyle changes and the economic downturn put it in a difficult situation.
Therefore, Nousaku developed its own products as a new challenge.
Characteristic
Unconventional idea from the user's perspective
The trigger was an exhibition held in Tokyo in 2001.
Based on the voice of a salesperson, Nousaku attached a paper strip to a brass bell and launched it as a wind chime, which became a big hit with over 1,000 pieces a month.
Also, there is a voice saying "customers want tableware" and usually tin is processed by adding other metals to increase hardness, but "if it bends, its characteristics By multiplying the idea of "Let's make use of it", Nousaku created the industry's first "bending tableware".
Since then, Nousaku has been trying to develop products that respond to the voices of users.
For Customers
Tourism industry that conveys "things" and "hearts"
Nousaku is engaged in an industrial tourism business that not only makes "things" but also conveys "things" and "hearts".
A new office building with the theme of industrial tourism was opened in 2017, and the number of visitors exceeded 100,000 in 2018.
A factory tour where you can feel the craftsmanship that supports traditional crafts with all five senses, a casting experience, a cafe where you can enjoy local ingredients with Nousaku tableware, etc.
It is a place to enjoy.
Please come and experience the depth of the craftsmanship locally.
Award
2017 Toyama Prefecture Manufacturing Award" Excellence Award
2019 Industrial Tourism Town Development Award
2020 Souvenir Grand Prix 2020 Encouragement Award